For your educational pleasure…
Interesting facts about coupons:
2. In 2010, Internet coupons were up 79% from 2009, but still only represent 1.2% of all coupon distribution.
3. Consumers redeemed 332 billion coupons and saved $3.7 billion with coupons in America in 2009. (NCH Marketing report January 2011)
4. According to the National Grocers Association 2010 Consumer Panel Survey, 3 out of 4 shoppers stock up on items when they find a bargain.
5. 87.7% of coupons in 2010 were distributed via newspaper inserts and direct mail. (NCH Marketing report January 2011)
6. In 2006, according to the Coupon Industry Association of Canada:
- The key grocery shopper is more likely to use coupons, if he/she lives in a household in which:
- There are children under the age of 18
- There are three or more members
- The head of the household is between 30 and 55 years of age
- The household income is between $20 and $50 thousand/year
- The language spoken at home is French
- There is a male and a female head of household.
(Apparently I’m not most likely to use coupons… Although I’m sure things have changed a little since 2006)
7. In Canada there were 3.6 billion coupons distributed, yet consumers only redeemed 3% of those coupons.
Sources/ More Facts about Coupons:
Facts 1, 2, 4: National Coupon Month website: “Coupon Facts” (www.nationalcouponmonth.com/couponfacts.aspx)
Facts 3, 5: Stock Markets Review: “2010 Largest Coupon Redemption Year in History While 2011 Hits a 21-Year Food Price High – Coupon Sense” (www.stockmarketsreview.com/news/112635/)
Fact 6, 7: Coupon Industry Association of Canada: “Coupon Fact Sheet for the Year 2006 – Coupon Use in Canada” (www.couponscanada.org/html/couponing_facts.html)