I had a little epiphany in the grocery store today, so I’m going to put off the second half of American/Canadian coupon comparison until tomorrow. I went into the Metro to pick up a couple of items (one of which was a bag of spinach I paid only 29 cents for! – priced at $1.79 and I had a $1.50 off bagged salad coupon from the inside of a Kellogg’s cereal box). When I first started this experiment I was more worried about using a coupon than whether I was actually saving money. I would buy products with a 50 cents off coupon, when I knew I could get it on sale for much cheaper than that. It was the point of using the coupon. Today, without even thinking about it, I looked for the good deal. It’s no longer just about using the coupon, it’s about how I can save money using the coupon. It’s changed from ‘an experiment buying everything with a coupon’, to a way of thinking and shopping. My favourite part is that this wasn’t a conscious decision. It just happened. Obviously I’ll have to see what happened after Extreme Couponing month is done, but I think this experiment has changed me for good!